Skip to content
appunik adDeviceBook a demo

Ad attention analytics for digital signage

Know who actually looks at your ads

A small camera on your screen counts glances, viewers and engaged viewers, and maps where on the ad people looked. Everything is processed on the device. Only anonymous numbers reach your dashboard.

Book an on-site demoSee how it works
  • No images stored or sent
  • No face recognition
  • Works with any HDMI screen
  • We set it up on your site

Glances

412

Viewers

236

Engaged

97

Sample data, for illustration

Why it matters

Proof of play says the ad ran. Proof of attention says someone saw it.

Proof of play

Your ad ran 1,240 times this week.

What most signage reports stop at. It says the screen was on, not that anyone looked.

Proof of attention

How many people glanced, how many viewed, how many stayed to read, and where on the ad they looked.

What advertisers are actually paying for.

Want to see your own screen's numbers?

Book an on-site demo

How it works

Three steps from camera to report

  1. 01

    Camera on your screen

    A small camera sits centred on the top or bottom edge of the screen, facing out. A Raspberry Pi plays your playlist on the same screen over HDMI.

  2. 02

    AI on the device

    For every face it works out distance, head direction and, up close, the eyes. If the line of sight meets the screen, that person is looking. Frames are wiped from memory straight after.

  3. 03

    Anonymous numbers to the dashboard

    Only counts and gaze seconds per area are sent. You see them per ad in the dashboard and export a PDF report.

We do the setup for you, on your site, in about 15 minutes.

Book an on-site demo

Three levels of attention

Not just “someone walked by”

A person counts as looking when their line of sight meets the screen, worked out from where their head is and which way it points. Someone at the side who turns to the screen counts. Someone in front who looks past it does not.

  1. 1

    Glances

    Counted when: Their line of sight touched the screen, even for a moment while walking past.

    Your true reach: how many people the screen caught, not how many walked by.

  2. 2

    Viewers

    Counted when: They looked for at least half a second.

    People who actually saw the ad, not just the screen.

  3. 3

    Engaged viewers

    Counted when: They kept looking for 2 seconds or more.

    The audience that read your message. The number creative teams optimise for.

What you measure

Every number an advertiser asks for

Glances, viewers, engaged viewers

Three levels of attention, counted in 10-second windows. Each level includes the next, so you see where the audience drops off.

Dwell time

How long people looked, per ad and per window. Glances are kept together across blinks and missed frames.

Gaze heat map

Where on the ad people looked, drawn over the ad itself on a 32 × 18 grid.

Areas of interest

Draw boxes for the logo, product, price or button. You get gaze time for each, even for areas drawn after the data was collected.

Per ad, per screen

Time on screen, plays, viewers and engaged viewers for every ad in the playlist, optionally per device.

Audience (opt-in)

Estimated age band and gender per ad, only where your privacy notice covers it. Groups under 5 people are hidden.

Where people looked

Gaze time per area

  • Product46%
  • Headline28%
  • Price4%
  • Buy button4%
  • Logo2%
  • Subtext1%

Areas are drawn on the ad in the dashboard. Draw one later and it is estimated from the stored heat map.

Sample data on our demo ad, for illustration.

See the heat map for your own ad, live.

Book an on-site demo

Privacy first

The camera sees people. Your dashboard only sees numbers.

How we protect privacy

  • On-device

    Frames are analysed in memory and wiped straight after.

  • No images out

    Nothing image-like is written to disk or sent.

  • No recognition

    No face recognition, no identities, no tracking across visits.

  • Tested

    The core guarantees are enforced by automated tests in the product.

Use cases

Built for screens in public places

Shopping malls

Mall operators selling screen time in atriums, corridors and lift lobbies.

What it measures

Retail stores

Retailers running in-store screens at entrances, aisles and checkouts.

What it measures

Kiosks and totems

Self-service kiosks and freestanding totems with an attract loop.

What it measures

Retail media networks

Networks selling in-store screen inventory to brands.

What it measures

See it on your own screen

We bring the device to your site, mount it in about 15 minutes and show you live results on the dashboard.

Book an on-site demo